Effectively Engage
Business & Industry
Launchpad Business Services CRM empowers government, nonprofits, and education with powerful tools to launch industry and sector strategies through integrated tracking, communication, engagement, and data.
Track Business Activities and
Target Industries
Launchpad's Business Services CRM provides a full suite of tools for employer engagement and account management. Built on Salesforce-
the world’s leading CRM platform-the module allows workforce staff
to track all business activity and regional engagement through an
easy-to-use interface.
Employer records include comprehensive business
demographic information, such as NAICS and SOC
codes, and can be updated in real time.
Business Contact &
Communication Tracking
Staff can create and track contacts directly from the
employer account with business fields auto-populated
and linked automatically. All employer-facing interactions-
including emails, calls, events, and services-can be tracking,
logged, and tied performance dashboards. Automated
follows-ups and reminders (e.g., 30/60/90-day intervals
or survey collection) can also be triggered.
NAICS/SOC Targeting & Sector
Strategy Support
Focus resources on priority industries by targeting employers
based on NAICS and SOC classifications. Import trusted
economic development data, migrate from existing Salesforce
CRMs, and create dashboards for monitoring trends, hot
jobs, and employer needs across sectors.
Job Fairs, Event, &
Layoff Aversion
Business Services staff can manage employer participation in
Rapid Response, job fairs, layoff aversion, and training-related events.
These activities are tracked as employer-facing services and can include documentation of outcomes, number of attendees, and location details.
Upskilling Initiatives & Training
Utilization
Track employer utilization of on-the-job training (OJT), incumbent worker training programs, and apprenticeship initiatives. Launchpad can collect or import RAPIDS data to support tracking of registered apprenticeships. Partners can log into the system to manage employer accounts and job orders and enter details about services delivered.
Job Matching & Application
Tracking
Employers can view job listings imported into Launchpad and
review matches based on skills and wage requirements. Staff
can assist with job posting, manage orders, and coordinate
referrals. Candidate searches and application tracking
streamline the employer experience.
Metrics Dashboard for
Business Engagement
Launchpad offers customizable dashboards for visualizing
Customer Success
Caroline Torosis
Workforce Development
“With Launchpad, we've begun to align our regional partners, so we
can deliver a unified business service experience for industry and
employer customers."
Are you ready to Launch?
Connect with our product experts to arrange a custom demo.
See how our CRM can work in your organization.
